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Archive for June, 2010
Top 10 SEO Tips
Posted by admin in Web Marketing on June 21st, 2010
- Content is and will always be king – The phrase, “Content is king” has been overused so often that it already sounds more like a cliché. Yet, this adage remains true ever since. The rule of thumb is simple—constantly update your web content with fresh, steamy content (relevant, of course). As robots dig fresh content, keep adding unique and quality content regularly to attract then and help you rank well on SERPs (Search Engine Results Page).
- Backlinks are key – The more backlinks you have, the merrier and the better. But keep in mind that quality has much more bearing than quantity. The goal is to get backlinks from high quality, high ranking websites that are related to your products/services. Plus, you need to avoid link farms and other spammy pursuits at getting links back to your website. Instead, there are numerousniche directories that you can utilize to submit your website to or some blog articles, and generate backlinks.
- Keep tagging – Create keyword optimized title tags for every page of your website. Your keyword should be as near to the beginning of the phrase as possible. Also, remember that the title tag of your web page can be different from the heading title of the article itself.
- Map it out – Create a sitemap so that search engine robots can easily visit and index your pages. A sitemap is basically an XML protocol that notifies the search engines about the URLs or web pages on a website that can be crawled. Alternatively, you can use Google and a number of free applications that generate sitemaps.
- Anchors away – Use the same keywords for your anchor texts that link to the different pages on your site or when backlinking. Having anchor texts instead of using “click here” helps site visitors and search engines understand what they’re going to find when they click the link.
- Link deeper – Don’t forget to create deep links, which is linking to a web page other than your home page. Deep linking ensures that you have backlinks coming in to as many web pages as possible. Deep linking also signifies that you build links to relevant and worthwhile content or webpages of your site.
- Start blogging – Create a blog about your products/services and make the URL as: yourdomainname/blog. The advantages of starting a blog are: it helps in adding fresh content, you get extra SEO love when other websites link any of your blog posts, and you also get new content when readers leave comments on your blog.
- Tag those pictures – All images on your site should also be well-optimized with targeted keywords. Describe them briefly using alt tags to help search engines that index images find your pages easily, offering greater chances of getting higher search engine rankings. Also, adding image alt tags or alt attributes help the visually impaired to easily access your website using a screen reader, including those visitors who use image search and text only web browsers.
- Don’t dare to trick the search engines – Using hidden text, joining link farms, keyword stuffing, and other practices that meant to mislead search engines is not a good idea. Doing so can only harm your ranking, and the penalties will certainly outweigh the temporary benefits. So, keep it clean and to avoid being blacklisted by the major search engines.
- Don’t forget your human readers – Always remember your human visitors when optimizing your website—and not just the robots. After all, SEO is meant to help your readers discover the informative content on your site. So, make your content interesting and useful while keeping in mind both the humans and the search engines.
What you Should Look for in a Web Design Agency?
Posted by admin in Website Design on June 14th, 2010
Selecting a web design agency can be quite difficult if you don’t know what you should look for—especially nowadays when there are a lot of companies that claim to be the best in the industry. You need to be extra careful of who you hire. Remember that a poorly designed site can cost you a huge amount of money, drive away potential clients, and hurt your credibility.
To help you choose the right web design company that meets your needs, here are some useful tips to look into:
Portfolio – Ensure that the web design company has some experience to boast of. And since any agency can claim to be the best, you should check out their successfully accomplished projects. To effectively evaluate a website, you should asses the quality of design; ease of use and navigation; and overall look. Also, they must have a broad range of past works in a variety of industries.
Services – More than just a web design agency, it’s better if they as well offer other relevant services to meet your requirements. These can be anywhere from e-commerce, Internet marketing, to list a few of the things that can help you promote your website. To save time and effort, choose a company that can provide all your needs.
Customer Service / Technical Support – Apart from creating professional design, a good web design company should possess a reliable customer service and technical support. This means that they should be able to provide prompt responses to your queries, as well as timely assistance should you encounter any technical issues.
Pricing – While everyone wants everything cheap nowadays, unfortunately, you’ll just get what you pay for. As you know, prices vary from a few hundreds to thousands of dollars. So, assess whether you can afford them. What’s really important is that the price quoted is reasonable enough to accomplish what you’re looking for.
With the tons of web design agencies in various sizes and shapes available these days, it’s really quite tricky to choose one. So, remember these practical tips above to ensure the success of your website and your business.