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What is Google Analytics?
Posted by admin in website development on August 15th, 2011
If you have a website and are looking to attract people to it then you need to know how you are getting that traffic. The engineers at Goolgle made this easy with their Google Analytics software. In fact, Google Analytics is one of the most powerful visitor tracking tools on the Internet. A powerful and [...]
Onpage SEO Checklist
Posted by admin in website development on August 11th, 2011
Thousands of books and articles written about optimizing web pages so that your website has the best chance of achieving high rankings in the search index. We routinely follow a set of rules when optimizing our client web pages. There are onpage SEO (search engine optimisation) and offpage SEO tactics. While it may seem that [...]
Logo Designs to Compliment to Your Brand
Posted by admin in website design on August 7th, 2011
People often confuse the terms “logo” and “brand” as having the same meaning. However, the only way you end up with a logo that reflects the values held by your company and the promises you make to the buying consumer is to define your brand before you begin the logo design process. Your logo is [...]
Getting Your Brand Online
Posted by admin in web marketing on August 1st, 2011
Your brand name is what causes the consumer to lock into your brand image. Ideally, your website domain name should reflect the brand, i.e., www.australianopen.com. If you rely on Web-based sales, it is imperative you carry your brand name and image throughout your website. This includes artwork and graphics, but of critical importance is to [...]
How to create an e-newsletter marketing campaign
Posted by admin in web marketing on June 11th, 2011
Facebook, Twitter and other social media tools continue to dominate the online marketing landscape, but email still remains one of the most effective methods for building customer relationships and should be a cornerstone of any marketing campaign. Unlike Facebook and Twitter, where users are bombarded with constant messages and information, most people will look at [...]
The Essentials to Building a Great Site
Posted by admin in website development on April 10th, 2011
Knowing that it only takes about 10 seconds to make an impression to your visitors, it is indeed crucial to have a functional, great looking website. Whether for business purposes or personal use, building an impressive site is very important, here are some essentials to create a great site: User-friendly navigation – The menu navigation [...]
What you Should Look for in a Web Design Agency?
Posted by admin in website design on April 10th, 2011
Selecting a web design agency can be quite difficult if you don’t know what you should look for—especially nowadays when there are a lot of companies that claim to be the best in the industry. You need to be extra careful of who you hire. Remember that a poorly designed site can cost you a [...]
Welcome to our brand-new site!
Posted by admin in website design on April 10th, 2011
Lately, there have been positive changes here at Total Marketing Australia, and they are so good that we wanted to share them with you. First of all, Total Marketing Australia is glad to unveil its newly revamped website — fully functional and very informative, and contains all of our latest marketing projects (link to portfolio). [...]
Top 10 SEO Tips
Posted by admin in web marketing on April 10th, 2011
Search Engine Optimization (SEO) is not something that can be successfully done overnight. Nevertheless, there are a few useful techniques that you can do to help boost your chances of getting good results on major search engines like Google, Yahoo!, and Bing. With no particular order, here are the top 10 SEO tips that you [...]
Tips to Improve your Website’s Search Ranking
Posted by admin in web marketing on April 10th, 2011
Like most aspiring entrepreneurs today, you may be considering putting up your very own business. If so, you have to understand that any new business requires a website—and not just any website, but a website that can be easily found. As such, every new website owner quickly needs to concentrate on their search ranking in [...]
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