Search Engine Marketing (SEM)

• SEM is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion.

• The process of marketing a web site on search engines that includes SEO, submitting your website to the search engines and directories for organic listings, pay per click, banner ads or any other marketing programs offered by search engines.

• The practice of building and marketing a website to make it visible on the major search engines, such as Google, Yahoo! and MSN. With the goal of improving its position in search engine results.

• SEM is a broad term that describes all of the activities used to promote web sites and thus generate leads and sales from various online marketing techniques.