How well do you know your businesses’ target audience? Okay, so you might know their basic demographics, but what else do you know? Could
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Emojis: they’re cute, they’re fun, they’re expressive and over 92% of the digitally savvy population use them (Source: AdWeek). Once limited to our personal
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Keen to get your business in a prime position on Google’s search results pages? While organic SEO is the answer, sometimes it’s just doesn’t
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Video marketing is big right now. Not only are more videos being consumed online than ever before but they also increasingly top the Google
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What are your resolutions for 2017? I’m sure you have some personal ones, but have you set any for your e-commerce business? While growing
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What’s more important than having a business website? Knowing how it’s performing. Why? Because if you don’t know how many people are visiting, what
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Whether you’re a B2B or B2C business, setting up a stand at a trade show or event is a great marketing tactic. Not only
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Unless you’re in the business of food, fashion or travel, Instagram might not really be on your social media marketing radar. As a mobile
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Every marketer needs a documented marketing plan. As well as acting as a practical guide and benchmark of success, the process of creating one
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If you’re not doing case studies as part of your content marketing, you should be. As well as being one of the most widely
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When it comes to content marketing in 2016, it’s all about video. Both B2C and B2B Businesses are all over it, and if yours
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In our last blog we covered the basics of crafting effective web copy, focusing on language, style and structure. Now it’s time to focus
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