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What is Google Analytics?

Posted by tma admin in General on September 26th, 2011

If you have a website and are looking to attract people to it then you need to know how you are getting that traffic. The engineers at Goolgle made this easy with their Google Analytics software. In fact, Google Analytics is one of the most powerful visitor tracking tools on the Internet. A powerful and free SEO tool.

Who Can Use Google Analytics

Who uses Google analytics? The answer to that is simple. Anyone who has a website can use it. You can be an executive at a major corporation, or a sole proprietor. You can also be a marketer, content provider, or developer. There’s no sense in having a website without visitors. Google Analytics helps you understand where visitors are coming from (website urls), how they found your website (direct traffic, search engines, or referrals). You’ll also learn what keyword phrases they used.

Why Tracking Visitors?

You may be asking why track visitors? Well, look at it this way. If you worked hard on your site to get it to look really good and you spend hours creating your product, then you uploaded everything, you would want your product to sell, right? How can you tell if anyone is actually showing up? By tracking your visitors, you can tell how many go to certain pages, and how long they stay on those pages. By reviewing these stats, you can tell what pages are working and which are not. This way you can make adjustments to the pages that show low visitor count or high bounce rate.

How Do I Use Analytics?

What you do is create a free account with Google Analytics and fill in information about your website. Let them know the URL. Google provides you with a piece of code that you place on each page that you want tracked. That code will help Google keep track of visitors to those pages. Google indexes your site and reports back the pages you have and how many people actually hit those pages. Analytics will track any website, whether it is a blog, RSS feed, or a content management system (Joomla, WordPress, or Druple). If you are new to HTML or web page design, you may want to hire someone to put the code in every web page for you, as you will need to understand some HTML coding. This is to help you recognize the location of where the code will go.

Google Analytics is a powerful tool that can help you get high ranking in search results, if you use the information to your advantage. Why not. It’s free.