With more than 15 years of international design agency experience, Karina Diaz has developed strong and respected reputation in Sydney, London and Columbia based agencies as the go-to woman for creative direction from concept to delivery, and a collaborative work style on design projects of all sizes and for all sectors.
Originally from Columbia, Karina completed a degree in Graphic Design from University Pontificia Bolivariana – Medellín, Colombia followed by post-graduate study in Marketing at University EAFIT in Colombia. She later studied illustration at St. Martin’s College in London.
Over the years she has worked freelance and in-house for some well-known brands such as Mind Resources (Sydney); Naughty Rutty, Malvern House, La Roca (London); and Adidas, Corona, JWT and Materia Gris (Columbia).
Karina has many years of experience in client liaison as an art director, creative director and designer creating marketing collateral such as logos, pamphlets, magazines, advertising, pre-press production, digital illustration, photography art direction, storyboarding advertisements and more. Her collaborations with fashion designers have led to her illustrations being used in clothing ranges and accessories.
In her spare time you can find her travelling, painting, reading, illustrating children’s books and writing absurd stories.
“When I was a child I used to carry a small notebook with me to jot down quirky stories and drawings, I still do this every single day. I have kept all of my notebooks and still go back to old ideas for inspiration. So I guess I’ve been an illustrator in some form or another from a very young age.” Karina Diaz.