My experience in marketing is practical, having worked with a number of businesses with limited resources and being asked to provide continuous market growth, brand recognition as well as increasing customer loyalty.
Six years of my consumer marketing experience has been spent in the most competitive environment, the beauty industry, from heading up a retail chain of 110 beauty salons in the UK, including the cost effective rebranding of the whole chain – which instantly led to a 30% increase in sales in year one, to developing and running national promotions in the form of readership promotions with high profile publications including: Cosmopolitan (UK), Good Health (Australia), The Sun News Paper (UK) and The Evening Standard (London), all of these cost $0’s!
My greatest skill in business 2 business marketing is I communicating the benefits of your product / service to the end consumer, in a language that they understand and instantly see the benefits your products and services have to offer over and above the competition. From developing the promotional pack to ensuring the sales force is all fully educated and singing from the same hymn sheet, right through to the delivery of the consumer marketing pack and the aftercare sales, I have done it! This is a skill I have developed and refined over many years. If you are interested in reducing your learning curve in to getting your product in the marketing place, then give me a call now – 0433 399 294.